There was a vibrant and festive feeling in the air on Thursday, 12 October, as customers came out for the 11th annual Camana Bay Shoppers’ Night Out affair, where they benefitted from deals of as much as up to 75 percent off fashion, sunglasses, cookware, home items and more available at stores across the Town Centre, while being immersed into a reimagined Camana Bay brand experience.
The evening brought the community together for the event that serves as a catalyst to a variety of activity in Camana Bay for leading into the holiday season with many of the popular boutiques and eateries having offered special discounts, as they whetted the appetites of shoppers and showcased their new collections. Patrons also had the opportunity to interact with the new brand through a pop-up event, view newly branded items and videos as well as give their first impressions of the new brand in real time and win a slew of giveaways. Shoppers also had the opportunity to enter a raffle for every CI$100 spent with prizes such as sunset sails, gift cards and gift baskets filled with shop’s most popular items just to name a few.
With the popularity of Shoppers’ Night Out over the years, it has grown into a tradition of its own, and Dart Vice President of Marketing Ben Leftwich said it was the perfect opportunity to unveil the latest evolution of the brand for Dart’s flagship development in the Cayman Islands, which first opened almost 16 years ago.
A beloved destination among residents and visitors alike, Camana Bay, a 685-acre master-planned development, Leftwich said it touches so many aspects of the lives of over 100,000 visitors who pass through the Town Centre on an annual basis and or just over 3,500 people who call Camana Bay home.
“We went back to the original design principles of Camana Bay for inspiration,” said Dart Vice President Marketing Ben Leftwich. “We wanted to ground the evolved brand in what made Camana Bay special in the region when it first opened more than 15 years ago, while looking to the future and ensuring we established a system that could see us through continued growth.”
Core to Camana Bay, the blossom remains at the heart of the brand but with a refreshed look, making it more expressive and modern, with a polished look and feel. To coincide with the refreshed logo, Camana Bay will now have a distinct monogram that will anchor a new season at the Town Centre to enliven and really capture the surroundings of the lush greenery of Camana Bay’s gardens.
“The thoughtful development of Camana Bay over the years is mirrored by the refreshed brand, as we continue to grow with an eye to the future embracing the principles of new urbanism that has made this such a desired destination,” said Dart Executive Vice President for Asset Management Justin Howe. “As we evolve, we ensure Camana Bay remains beloved by those working, living and visiting the Town Centre.”
Complete with ample parking and an easily walkable layout that is home to several high-end boutiques, stores, restaurants and bars, the Town Centre serves as an ideal backdrop for many beloved community events, especially heading into the festive season, including fireworks displays, Moonlight and Movies on the Crescent, and the annual Christmas tree lighting in the weeks ahead, just to name a few.
To find out more and view the refreshed brand, visit the newly redesigned www.camanabay.com.
Dart media contact:
Senior Manager, Communications