5 April 2023
Bermuda-born Rebecca Singleton is the driving force behind TABS Cayman, Camana Bay's newest clothing merchant specialising in island apparel and unique gifts, celebrated for its vibrant, eponymous Bermuda shorts.
After going to school in the U.K., Singleton launched TABS Bermuda in 2013.
“I was working in marketing in London,” Singleton said. “I knew I wanted to move back home to Bermuda, so I started thinking about how best to utilise my skill set. TABS started off with just four colours of shorts selling at street markets and has since expanded into an award-winning island lifestyle brand.”
Expanding the brand to Cayman became a dream for Singleton following a particularly moving family holiday.
“I couldn’t help but be inspired by the easy beauty of the island. I could clearly see a home in the vibrant community, especially since I was immediately made to feel welcome by everyone I met," she said.
While it doesn’t hurt that her children — three boys all under the age of 6 — love the Camana Bay fountains, Singleton says balancing her family with a growing business can prove challenging.
“There are the obvious challenges like the pandemic, production delays and shipping price increases,” she says. “But my 2-year-old’s temper tantrums can trump all of those."
Her passion for TABS and its mission keeps her grounded.
“I am so fortunate to love my work and pride myself on building a company that strives to brighten your day. We make people feel good. My goal is to remind people to take a vacation, and our vibrant colours and island-inspired prints invite our customers to seek their own personal paradise."
Singleton says that if she hadn’t chosen to become a business owner, she might have pursued writing, painting or a career that helps other businesses and entrepreneurs build their platforms.
This article was originally featured in the April 2023 print edition of Camana Bay Times.